Thaw loaves as directed on package; let rise until doubled.

Stir together granulated sugar, cocoa and cinnamon.

Stir together 1/4 cup butter, brown sugar and water in small microwave-safe bowl.

Microwave at HIGH (100%) 30 to 60 seconds or until smooth when stirred.

Pour mixture into 12-cup fluted tube pan.

Heat oven to 350°F.

Pinch off pieces of bread dough; form into balls, 1-1/2 inches in diameter, placing 3 chocolates inside each ball.

Dip each ball in remaining 1/4 cup butter; roll in cocoa-sugar mixture.

Place balls in prepared pan.

Bake 45 to 50 minutes or until golden brown.

Cool 20 minutes in pan; invert onto serving plate.

Cool until lukewarm. 12 servings.