Beat butter, granulated sugar, brown sugar, vanilla and salt in large bowl until creamy.
Add eggs; beat well.
Stir together flour, cocoa and baking soda; gradually add to butter mixture, beating until well blended.
Drop by rounded teaspoons onto ungreased cookie sheet.
Bake 8 to 10 minutes or until set.
Cool slightly; remove from cookie sheet to wire rack.
Cool completely.
Notes / Tips / Wine Advice:
VARIATIONS:
CHOCOLATE CHOCOLATE CHIP COOKIES:Add 2 cups (one 12 or 11.5-pkg.) HERSHEY'S Semi-Sweet, MINI CHIPS, SPECIAL DARK or Milk Chocolate Chips to basic chocolate batter. MINI KISSES CHOCOLATE COOKIES: Add 1-3/4 cups (10-oz. pkg.) HERSHEY'S MINI KISSES Milk Chocolates to basic chocolate batter.MINT CHOCOLATE CHIP COOKIES:Add 1-2/3 cups (10-oz. pkg.) HERSHEY'S Mint Chocolate Chips to basic chocolate batter. CHOCOLATE COOKIES WITH WHITE CHIPS: Add 2 cups (12-oz. pkg.) HERSHEY'S Vanilla Milk Chips to basic chocolate batter.CHOCOLATE COOKIES WITH PEANUT BUTTER CHIPS:Add 1-2/3 cups (one 10 or 11-oz. pkg.) REESE'S Peanut Butter or REESE'S Peanut Butter and Milk Chocolate Chips to basic chocolate batter.CHOCOLATE COOKIES WITH TOFFEE:Add 1 to 1-1/4 cups HEATH BITS 'O BRICKLE Toffee Bits or HEATH Milk Chocolate Toffee Bits to basic chocolate batter. Lightly grease or paper-line cookie sheets.